January 16, 2006
Row M Star Wars LEGO Brick Bowl
Who cares about football? On Super Bowl Sunday, February 4 2006, the real competition is going to be between the master LEGO builders of RowM.com and the NFL itself! We're jumping on the counter-programming bandwagon by staging the competitive event of the year. Fresh from last April's impressive performance at LEGO's Star Wars building competition at Celebration III in Indianapolis, our team of brick stackers is coming together to once again assemble the massive Imperial Star Destroyer set. But instead of competing against other teams of builders, we're pitting them against the Super Bowl itself. The building of the ISD will begin at kick-off, and continue furiously during the football game. Can our builders beat the NFL by completing the model before the game ends? You can watch online as the clock ticks down via our live webcast of the building during the game. So visit RowM.com on Super Bowl Sunday to see who wins. Football and high-priced TV commercials have nothing on pure, white-knuckled brick joining action! See you at the Brick Bowl!
And for a better look at the massive LEGO ISD set (10030), you can click over to the product page on LEGO's site .